Latest News & Updates

Insights on server-side tracking, product announcements, and industry shifts.

ServerTrack Update v1.2 | The Future of Server-Side Tracking is Here
Update Jan 19, 2026

ServerTrack Update v1.2 | The Future of Server-Side Tracking is Here

ServerTrack breaks the "Cookie Wall" with 100% browser data bypass, a new centralized processing core, and the highly anticipated launch of WordPress Plugin 2.0. High-speed tracking just got a major upgrade.

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What is Server Side Tracking? is it necessary for website?
Industry 4 min read

What is Server Side Tracking? is it necessary for website?

What is Server Side Tracking? Learn how this technology solves data loss from ad-blockers and iOS updates. Discover why ServerTrack.io is the best solution for your business.

ServerTrack.io Launches Advanced Debugger Tools for Real-Time Data Analysis
Announcement 2 min read

ServerTrack.io Launches Advanced Debugger Tools for Real-Time Data Analysis

Server Track, a leading independent observability platform, has unveiled a new suite of Debugger Tools. This major update enables developers to monitor server events, analyse payloads, and troubleshoot API errors in real-time, streamlining the deployment of server-side tracking solutions.

Why Facebook CAPI is Mandatory in 2025
Industry 5 min read

Why Facebook CAPI is Mandatory in 2025

Browser tracking is officially dead. Here is why server-side API is the only way forward for accurate attribution.

How We Hash Data for GDPR Compliance
Product 3 min read

How We Hash Data for GDPR Compliance

A technical deep dive into our SHA256 hashing algorithm and how we ensure PII never leaves our secure environment unencrypted.

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