Google Ads Tracking
Powered by GA4.
You don't need a separate Google Ads integration. When you connect GA4 to ServerTrack, your Google Ads conversion tracking is automatically powered by the same data stream.
Get Started FreeHow GA4 Powers Google Ads
Link GA4 to Google Ads
In your Google Ads account, link your GA4 property. This imports GA4 conversion events directly into Google Ads.
ServerTrack sends events to GA4
Your server-side events (Purchase, Lead, AddToCart) are sent to GA4 via the Measurement Protocol - bypassing ad blockers completely.
Google Ads sees accurate conversions
Because GA4 receives clean server-side data, your Google Ads campaigns get accurate conversion signals to optimize bidding and targeting.
The Data Flow
One GA4 connection powers both platforms
What You Need to Set Up
Just two things in your ServerTrack server configuration.
GA4 Measurement ID
Your GA4 property's Measurement ID (format: G-XXXXXXXXXX). Found in GA4 → Admin → Data Streams.
GA4 API Secret
The Measurement Protocol API Secret. Found in GA4 → Admin → Data Streams → Measurement Protocol API secrets.
Start tracking Google Ads accurately
Connect GA4 once. Get accurate data in both GA4 and Google Ads.
Get Started Free