TikTok
Enhanced Pixel Integration Gateway (ePIG)

The ePIG Integration Flow

1. 1
   User Conversion: A user completes an action on your website or app (purchase, signup, add to cart, etc.)
2. 2
   Event Capture: Your server captures the conversion event with all relevant data (event type, value, user identifiers, timestamps)
3. 3
   Server-Side Transmission: ServerTrack sends the conversion data directly to TikTok's ePIG endpoint via secure API
4. 4
   TikTok Processing: TikTok receives the data, matches it with ad interactions using event IDs, and updates your campaign metrics
5. 5
   Campaign Optimization: TikTok's algorithm uses the accurate conversion data to optimize ad delivery, targeting, and bidding

Step 1: Create Your Server Deck

Log into your ServerTrack dashboard and create a new Server Deck. This will provide you with a unique tracking domain and authentication credentials.

Step 2: Install ServerTrack Script

Add the ServerTrack tracking script to your website. This script automatically handles sending conversion events to TikTok via ePIG.

The installation script is available in your Server Deck settings and can be easily integrated into any website platform.

Step 3: Configure TikTok ePIG

In your TikTok Events Manager, set up the Enhanced Pixel Integration Gateway:

• Navigate to Events Manager → Data Sources → Web Events
• Select your Pixel and go to Settings
• Enable "Enhanced Pixel Integration Gateway"
• Add your ServerTrack domain to the allowed domains list
• Generate and configure your Access Token

ServerTrack provides detailed step-by-step instructions in your dashboard to guide you through this process.

Step 4: Track Conversion Events

Use ServerTrack's simple API to track conversion events on your website:

// Track a purchase
st('track', 'CompletePayment', {
  value: 149.99,
  currency: 'USD',
  content_type: 'product',
  content_ids: ['SKU123', 'SKU456'],
  contents: [
    {id: 'SKU123', quantity: 1, price: 99.99},
    {id: 'SKU456', quantity: 1, price: 50.00}
  ]
});

// Track add to cart
st('track', 'AddToCart', {
  value: 49.99,
  currency: 'USD',
  content_type: 'product',
  content_ids: ['SKU789'  ]
});

ServerTrack automatically formats and sends these events to TikTok's ePIG endpoint.