Meta Conversions API (CAPI)

The CAPI Flow

1. 1
   User Action: A user performs an action on your website (purchase, signup, etc.)
2. 2
   Server Processing: Your server processes the conversion event and collects relevant data (event name, value, user info, etc.)
3. 3
   Data Transmission: ServerTrack sends the conversion data directly to Meta's servers via the Conversions API
4. 4
   Meta Processing: Meta receives the data, matches it with ad interactions, and updates your campaign performance metrics
5. 5
   Optimization: Meta's algorithm uses this accurate data to optimize ad delivery and improve campaign performance

Step 1: Set Up Your Server Deck

Create a Server Deck in your ServerTrack dashboard. This will generate your unique tracking domain and authentication key.

Step 2: Install the Tracking Script

Add the ServerTrack tracking script to your website. This script will automatically send conversion events to Meta via CAPI.

The script is provided in your Server Deck settings and can be easily copied and pasted into your website's HTML.

Step 3: Configure Meta CAPI

In your Meta Events Manager, set up the Conversions API integration. You'll need to:

• Add your ServerTrack domain as an allowed domain
• Configure your Pixel ID and Access Token
• Enable event deduplication

ServerTrack handles all the technical implementation, so you just need to connect your Meta account.

Step 4: Track Events

Use ServerTrack's simple JavaScript API to track conversion events on your website:

st('track', 'Purchase', {
  value: 99.99,
  currency: 'USD',
  content_ids: ['123'],
  content_type: 'product'
});