Officially on WordPress.org
WordPress Server-Side Tracking
One Plugin. 60 Seconds.
The only server-side tracking plugin you need for WordPress. Automatic WooCommerce & Easy Digital Downloads event tracking - install from your WordPress admin, paste your key, done.
Faster, lighter, and undetectable - built from scratch to outperform legacy tracking solutions.
Official Plugin.
No Custom Code Needed.
ServerTrack is reviewed, verified, and hosted on the official WordPress Plugin Directory. Install it directly from your WordPress admin - just like any other plugin. No FTP, no code editing, no developer needed.
Unlike Shopify where we use custom pixel code, WordPress gives plugins full access to all e-commerce hooks and events. Our plugin hooks directly into WooCommerce and Easy Digital Downloads lifecycle - giving you 100% event coverage automatically.
Setup in 3 Steps. Under 60 Seconds.
No GTM. No Google Cloud. No developer. Just install, paste, and track.
Install Plugin
WordPress Admin → Plugins → Add New → Search "ServerTrack" → Install → Activate. That's it.
Paste Auth Key
Go to Settings → ServerTrack. Paste your Authentication Key and Custom Domain from your ServerTrack dashboard.
Events Flow Automatically
WooCommerce & EDD events start tracking immediately - ViewContent, AddToCart, Purchase. Check the Live Debugger to verify.
Automatic Event Tracking
No code, no configuration. The plugin detects WooCommerce & EDD and starts tracking automatically.
PageView
Every page load tracked with user context and session data.
ViewContent
Product pages with IDs, prices, categories, and variant data.
AddToCart
Cart additions including AJAX carts, quantity, and values.
InitiateCheckout
Checkout page loads with full cart contents.
Purchase
Completed orders with order ID, revenue, and all items.
Custom Events
Use PHP helper functions to fire any custom event.
Why ServerTrack for WordPress?
We're not another GTM workaround. We built purpose-specific infrastructure that makes WordPress server-side tracking effortless.
Ad Blockers Can't See Us
Events route through your own subdomain. uBlock Origin, Brave, Safari ITP - none can detect or block first-party requests.
Zero Performance Impact
The SDK is async and ultra-lightweight. Heavy processing happens on our servers - your PageSpeed score stays untouched.
GDPR Compliant
Data flows through your own infrastructure. You control the data stream. Respects user consent and privacy settings.
Enhanced User Matching
Auto-collects logged-in user data - email, name, phone - for 95%+ match rates on Facebook and TikTok.
Auto-Updates
Plugin updates automatically through WordPress. When we add new platforms or features, you get them instantly.
Live Debugger
See events arriving in real-time in your ServerTrack dashboard. Verify your setup is working before spending on ads.
ServerTrack vs The Old Way
| Feature | GTM + GCP + Stape | ServerTrack Plugin |
|---|---|---|
| Setup Time | 4-8 hours | 60 seconds |
| Developer Required | Yes | No |
| Monthly Cost | $50-200+/mo | Free tier available |
| Bypasses Ad Blockers | Partial | 100% |
| WooCommerce Auto-Tracking | Manual setup | Automatic |
| Maintenance | Manual updates | Fully managed |
| Infrastructure | You manage GCP | We handle everything |
Frequently Asked Questions
Does this replace Google Tag Manager?
Yes! Our plugin handles server-side tracking directly. No GTM, no container setup, no Google Cloud projects needed.
Will it slow down my website?
No. The SDK loads asynchronously and all processing happens on our servers. Your PageSpeed score stays the same or improves.
Is it GDPR compliant?
Yes. Data routes through your own subdomain, you control the stream, and the plugin respects consent preferences.
Which platforms does it support?
Facebook Conversions API (Meta CAPI), TikTok Events API, and Google Analytics 4 (GA4). More coming soon.
Does it work with WooCommerce?
Absolutely. The plugin auto-detects WooCommerce and tracks ViewContent, AddToCart, InitiateCheckout, and Purchase automatically.
What about Easy Digital Downloads?
Full support. ViewContent and Purchase events are tracked automatically for all EDD products.
Ready to Fix Your WordPress Tracking?
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No credit card required • Free tier available • Official WordPress.org plugin