What is Server Side Tracking and Why Does It Matter for Your Website?
Server Side Tracking moves the work of collecting data away from the user's browser onto a secure server. Instead of the browser talking directly to FB or GA4, your website talks to your server, and your server talks to the ad platforms.
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ServerTrack.io Launches Advanced Debugger Tools for Real-Time Data Analysis
Server Track, a leading independent observability platform, has unveiled a new suite of Debugger Tools. This major update enables developers to monitor server events, analyse payloads, and troubleshoot API errors in real-time, streamlining the deployment of server-side tracking solutions.
Why Facebook CAPI is Mandatory in 2025
Is Facebook CAPI mandatory in 2025? Discover why the Meta Pixel alone is no longer enough and how ServerTrack.io restores your data accuracy and ad performance.
How We Hash Data for GDPR Compliance
A technical deep dive into our SHA256 hashing algorithm and how we ensure PII never leaves our secure environment unencrypted.