Insights on server-side tracking, product announcements, and industry shifts.
Server Side Tracking moves the work of collecting data away from the user's browser onto a secure server. Instead of the browser talking directly to FB or GA4, your website talks to your server, and your server talks to the ad platforms.
ServerTrack.io launches WordPress plugin for auto server-side tracking, enabling WooCommerce stores to bypass ad-blockers with Facebook CAPI and GA4 integration.
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