Insights on server-side tracking, product announcements, and industry shifts.
Server Side Tracking moves the work of collecting data away from the user's browser onto a secure server. Instead of the browser talking directly to FB or GA4, your website talks to your server, and your server talks to the ad platforms.
Is Facebook CAPI mandatory in 2025? Discover why the Meta Pixel alone is no longer enough and how ServerTrack.io restores your data accuracy and ad performance.
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