What is Server Side Tracking and Why Does It Matter for Your Website?
Server Side Tracking moves the work of collecting data away from the user's browser onto a secure server. Instead of the browser talking directly to FB or GA4, your website talks to your server, and your server talks to the ad platforms.
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What is Server Side Tracking? is it necessary for website?
What is Server Side Tracking and do you really need it for your website? Learn how it fixes data loss from ad blockers and improves your marketing ROAS.
How We Hash Data for GDPR Compliance
A technical deep dive into our SHA256 hashing algorithm and how we ensure PII never leaves our secure environment unencrypted.