Event Tracking
8 articles in this category
Event Parameter Best Practices
Best practices for structuring event parameters, data types, naming conventions, and platform compatibility.
Standard Events Reference Guide
Complete reference guide for all standard events supported by ServerTrack (ViewContent, AddToCart, InitiateCheckout, Purchase, etc.).
Tracking Purchase Events
Detailed guide to tracking purchase events correctly, including required parameters, user data, and transaction IDs.
Custom Events Guide
Complete guide to creating and tracking custom events beyond standard e-commerce events.
User Data Collection and Privacy
Guide to collecting user data (email, phone, name) for better event matching while respecting privacy regulations.
Tracking InitiateCheckout Events
How to track when users start the checkout process, including required data and implementation examples.
Tracking ViewContent Events
Guide to implementing ViewContent events for product pages, blog posts, and content views.
Tracking AddToCart Events
Implementation guide for AddToCart events, including single item and multiple item cart additions.