Event Tracking
8 articles in this category
Event Parameter Best Practices
Best practices for structuring event parameters, data types, naming conventions, and platform compatibility.
Standard Events Reference Guide
Complete reference guide for all standard events supported by ServerTrack (ViewContent, AddToCart, InitiateCheckout, Purchase, etc.).
Tracking InitiateCheckout Events
How to track when users start the checkout process, including required data and implementation examples.
User Data Collection and Privacy
Guide to collecting user data (email, phone, name) for better event matching while respecting privacy regulations.
Custom Events Guide
Complete guide to creating and tracking custom events beyond standard e-commerce events.
Tracking AddToCart Events
Implementation guide for AddToCart events, including single item and multiple item cart additions.
Tracking Purchase Events
Detailed guide to tracking purchase events correctly, including required parameters, user data, and transaction IDs.
Tracking ViewContent Events
Guide to implementing ViewContent events for product pages, blog posts, and content views.