Best Practices & Tips

Server-Side Tracking Best Practices

Essential best practices for implementing server-side tracking effectively, including event structure, timing, and optimization.

Improving Event Match Quality (EMQ)

Guide to improving Event Match Quality scores in Facebook by providing complete and accurate user data.

Performance Optimization Tips

Best practices for optimizing tracking performance to minimize impact on page load times and user experience.

Handling High-Volume Event Tracking

Strategies for managing high-volume event tracking, including rate limiting, batching, and scaling considerations.