First Steps After Account Creation

Last updated: January 30, 2026 • 5 min read

A quick-start checklist to get you tracking events within 10 minutes of creating your ServerTrack account.

Introduction

Welcome to ServerTrack! This quick-start guide will get you up and tracking events within 10 minutes. Follow these steps in order to ensure a smooth setup process.

Time Required: 10-15 minutes | Difficulty: Beginner | Prerequisites: Domain access for DNS management

Step 1: Create Your Server Deck (2 minutes)

Log in to your ServerTrack dashboard
Click the "Create Server Deck" button
Select a plan that fits your needs (you can start with Free for testing)
Enter a business name (e.g., "My Store")
Click "Create"

Your Server Deck is now created! You'll see your authentication key and other details on the dashboard.

Tip: Save your authentication key somewhere safe - you'll need it for the tracking script.

Step 2: Add DNS A Record (3-5 minutes)

To use a custom tracking domain, you need to point a subdomain to ServerTrack's servers:

Go to your DNS provider (GoDaddy, Namecheap, Cloudflare, etc.)
In your ServerTrack dashboard, note the IP address shown for your Server Deck
In your DNS provider, create a new A Record:
- Type: A
- Name: data (or any subdomain name you prefer)
- Value: YOUR_SERVERTRACK_IP (from your dashboard)
- TTL: 3600 or Auto
Save the DNS record

Cloudflare Users: Make sure the cloud icon is Grey (DNS Only), not Orange (Proxied). This is critical for SSL certificate generation.

Step 3: Verify Your Domain (1-2 minutes)

Wait 1-2 minutes for DNS propagation (or use DNSChecker.org to verify globally)
Go back to your ServerTrack dashboard
In your Server Deck, go to the Domain Configuration section
Enter your subdomain (e.g., data.yoursite.com)
Click "Verify Domain"
Wait for verification to complete (usually 1-5 minutes)

Once verified, ServerTrack automatically generates a free SSL certificate for your subdomain via Let's Encrypt.

Success: When verification succeeds, you'll see a green checkmark and your domain will show as "Verified".

Step 4: Install Tracking Script (2-3 minutes)

In your ServerTrack dashboard, go to the Installation section
Copy the tracking script code (it includes your authentication key)
Add the script to your website's <head> section:
- HTML: Edit your HTML file directly
- WordPress: Use our plugin for instant connects. Download from here
- Shopify: Edit theme.liquid file
Save and publish your changes

The script should look like this:

<script>
(function(w, d, u, k) {
    w.ServerTrack = w.ServerTrack || {};
    w.serverTrackQueue = [];
    w.st = function() { w.serverTrackQueue.push(arguments); };
    var s = d.createElement('script'); s.async = 1; 
    s.src = u + '?key=' + k; 
    var h = d.getElementsByTagName('script')[0]; h.parentNode.insertBefore(s, h);
})(window, document, 'https://data.yoursite.com/tracker.js', 'YOUR_AUTH_KEY');
</script>

Step 5: Configure Marketing Platforms (2-3 minutes)

Now connect your marketing platforms to ServerTrack:

Facebook Conversions API

In Facebook Events Manager, find your Pixel ID
Generate an Access Token (Settings → Advanced → Access Tokens)
In ServerTrack dashboard, go to Edit Configuration, go to Facebook CAPI tab
Enter your Pixel ID and Access Token
Click "Save Configuration"

TikTok ePIG (Optional)

In TikTok Events Manager, find your Pixel ID
Generate an Access Token
In ServerTrack dashboard, go to TikTok ePIG tab
Enter your Pixel ID and Access Token
Click "Save Configuration"

Google Analytics 4 (Optional)

In GA4, go to Admin → Data Streams
Select your stream → Measurement ID (starts with G-)
Create an API Secret (Measurement Protocol API secrets)
In ServerTrack dashboard, go to GA4 tab
Enter Measurement ID and API Secret
Click "Save Configuration"

Step 6: Test Your First Event (1 minute)

Verify everything is working by sending a test event:

Open your website in a browser
Open Browser Console (F12 → Console tab)

Type and run this test code:

st('track', 'ViewContent', {
    content_ids: ['test'],
    content_type: 'product',
    content_name: 'Test Product',
    value: 0,
    currency: 'USD'
});

Go to your ServerTrack dashboard → Event Logs
You should see the event appear instantly in the event logs or open debugger tools and do the process again.

Success! If you see the event in your logs with status "success" or "pending", your setup is working correctly!

Quick Setup Checklist

✔ Created Server Deck
✔ Added DNS A Record
✔ Verified domain in ServerTrack
✔ Installed tracking script on website
✔ Configured at least one platform (Facebook/TikTok/GA4)
✔ Tested first event successfully

Next Steps

Congratulations! Your basic setup is complete. Now you can:

Implement standard events (Purchase, AddToCart, etc.) on your website
Check out our Standard Events Reference Guide
Monitor events in the Event Logs Dashboard
Set up custom events if needed

Quick Troubleshooting

If something isn't working:

Domain verification fails: Check DNS propagation with DNSChecker.org
Events not appearing: Check Server Deck status is "Active" (not Paused)
Script not loading: Verify domain is verified and script URL is correct

For detailed troubleshooting, see our Troubleshooting guides.