Introduction
The Analytics Dashboard provides insights into your tracking performance, event trends, and platform delivery statistics. This guide explains how to use the analytics dashboard to monitor and analyze your tracking data.
Accessing the Analytics Dashboard
To access the Analytics Dashboard:
- Log in to your ServerTrack account
- Select your Server Deck
- Navigate to Analytics or Dashboard section
- The analytics dashboard displays key metrics and charts
Dashboard Overview
The analytics dashboard shows:
- Key Metrics: Total events, successful events, failed events, pending events
- Charts: Visual representation of event trends over time
- Time Period Selection: Choose different time periods to analyze
- Platform Statistics: Event delivery stats by platform (Facebook, TikTok, GA4)
Understanding Key Metrics
The dashboard displays important metrics:
- Total Events: Total number of events received
- Successful Events: Events successfully delivered to platforms
- Failed Events: Events that failed to deliver
- Pending Events: Events currently being processed
Time Period Selection
You can view analytics for different time periods:
- Today: Events from today only
- Last 7 Days: Events from the past week
- Last 30 Days: Events from the past month
- Custom Range: Select specific date range (if available)
Select different periods to analyze trends and patterns over time.
Interpreting Charts
The analytics charts show:
- Event Trends: How event volume changes over time
- Success vs Failure: Comparison of successful and failed events
- Patterns: Identify peak times, trends, and anomalies
Use charts to:
- Identify traffic patterns
- Spot anomalies or issues
- Monitor success rates
- Plan for capacity needs
Platform Statistics
The dashboard may show platform-specific statistics:
- Facebook: Events sent to Facebook Conversions API
- TikTok: Events sent to TikTok ePIG
- GA4: Events sent to Google Analytics 4
Platform stats help you monitor delivery performance for each platform.
Using Analytics Data
Use the analytics dashboard to:
- Monitor Performance: Track success rates and delivery performance
- Identify Issues: Spot spikes in failures or unusual patterns
- Plan Capacity: Understand event volume trends
- Optimize Tracking: Make data-driven decisions about tracking
Exporting Analytics Data
You may be able to export analytics data:
- CSV Export: Export data for analysis in Excel or other tools
- Reporting: Use exported data for reports
- Backup: Keep records of analytics data
Best Practices
- Regular Monitoring: Check analytics dashboard regularly
- Review Trends: Look for patterns and trends over time
- Compare Periods: Compare different time periods to identify changes
- Act on Insights: Use analytics data to improve tracking
Summary
The Analytics Dashboard provides:
- Key metrics and statistics
- Visual charts and trends
- Time period selection
- Platform-specific statistics
- Data export capabilities
Use the analytics dashboard to monitor tracking performance, identify issues, and make data-driven decisions.